Inital Setup. No Icon in Tray

[Mikeygio]

I own a Gateway DX4300 desktop PC. I am trying to set up the Diamond WPCTVPRO, but I cant get the icon to appear in the system tray after installation. Also, the USB transmitter device is plugged into the standard USB port. The PC acknowledges that it is plugged in, but only recognizes it as a storage device-- not a display adapter. Attached is the support log. I am pulling my hair out after following the troubleshooting tips to no avail. Please help me!