Dang. Got the device from Amazon who listed it here:
http://www.amazon.com/gp/product/B00...ms_ohs_product
The title of the product is HIS Multi-View+Sound USB 3.0 HDMI Graphics Adapter (HMVS-MAC-PC) so they just need to update it to remove the 'MAC' portion for now. I'm guessing it will be a while for the 3.0 supported driver, but I do greatly appreciate your help in figuring out why it wasn't working. It'll be a paper weight until a driver get's released ;) Thx. :)